Now the business has an ambitious plan to double its local currency business revenue in 2015 and expand an already impressive customer base.
The latest development was the move last September of Satair Group and most of its 25 employees to the new eightstory Airbus group building in Beijing. From there Satair Group now masterminds its operations with more than 100 Chinese customers including airlines, MROs and aircraft manufacturers.
This move is bringing benefits to Chinese customers through improved service synergies in support to all Airbus operators and spares sales and services in the wider Chinese aftermarket.
Today Satair Group is one of the top suppliers to the airlines and MROs in China through its product portfolio, service scope and business volume and has a strong local team in customer service, support and sales. It has recently been named China Eastern’s top distribution supplier among their top 20 Non-OEM suppliers. The award was based on 10 key selected criteria, with undisputed scores in terms of delivery performance, technical support, daily communication and AOG response time.
Despite the strong Chinese economy, which has led to near double-digit growth for Chinese airlines in past years, airline profitability has suffered in the past 12 months due to the weakening exchange rate of the Renminbi (RMB) against the US dollar, plus a slower national growth rate.
To help the airlines, Satair Group now sells its aircraft parts in local currency to customers who are unable to pay in US dollars. This innovation has grown Satair Group’s customer base by 10% and generated additional revenue.
Yongdong Hu, Managing Director of Satair Group China, said: “The airlines’ disappointing financial performance has led to many of them realising the need for streamlined efficiencies in the aftermarket supply chain, inventory control and spares procurement.” “Satair Group is well-positioned to benefit Chinese airlines by offering integrated material services to improve the entire supply chain efficiency of an airline or MRO and eventually reduce the total cost of ownership of spare parts for our Chinese customers.”